Quoted from the SF Chronicle article:

Two years ago, Blake Irving had more time to spend mornings surfing on the Malibu coast. That was before Yahoo's then-Chief Executive Officer Carol Bartz lured him back into the corporate world, as chief product officer of the Sunnyvale company.

Now the industry veteran stands at the center of the efforts to turn around the struggling Internet pioneer.

For months, the public chatter surrounding Yahoo has focused on executive turnover and exploration of its "strategic options." Those themes continued last week with the departure of four more board members - following Bartz and co-founder Jerry Yang out the door - and the emergence of details about how the company might unload its lucrative stakes in Alibaba Group and Yahoo Japan.

But the real war in the technology space begins and ends with products. Without new ways of drawing users and advertisers, the rest won't add up to much.

That's where Irving comes in. He helped Microsoft build its vast online operations as vice president of the software giant's Windows Live Platform group, before becoming a business professor at Pepperdine University in Malibu.

In an interview with The Chronicle, he laid out his vision for creating "deeply personal digital experiences" that deliver on five points: personal relevance through science and data; premium user experiences; a mobile-first mind-set; social features that better resemble how we interact in the real world; and an "ecosystem" that allows other companies to work within Yahoo's tools...

To read the entire article click here.
To hear what Blake has to say about Livestand and Living Ads click here.

Exploring the Yahoo! homepage just got a lot more fun. To kick off the new year, the Brand Marketing team is rolling out a series of Y! Bang animations that will appear on the homepage, periodically replacing Yahoo!’s familiar purple logo. Along with reflecting the lively energy of the brand, the animations will be timed to celebrate notable occasions and raise awareness for meaningful causes.

“Among other things, the Yahoo! brand is fun, and these animations are a representation of that,” says Connor Smith, Brand Marketing Associate in the Global Brand Marketing team.

Connor and the Brand team plan to develop close to 40 animated designs for 2012. The current animation is for Chinese New Year. In this animation a rabbit hops into the scene, pauses, and then bolts out as a dragon walks in.

“The animation is a tongue and cheek reference to the Chinese zodiac- 2011 is the year of the rabbit, and 2012 is the year of the dragon” explains Connor.

Clicking on the animation will bring you to a relevant Yahoo! page, providing a deeper user experience, whether it be more fun or more facts. The Chinese New Year animation will link to a page on Chinese astrology within Shine’s horoscope section. Some of the more cause-related animations, such as the breast-cancer awareness and World Aids Day designs, will provide additional Yahoo!-generated information on the issues.

Click here to view the Chinese New Year logo which appear on Yahoo! from midnight to midnight on January 23rd. Stay tuned for the next animation – this time for the Superbowl -- on the Yahoo! homepage.

What's a Chief Yahoo? It's a guy who dreams, inspires, and rolls up his sleeves while working side-by-side with teams in the trenches. We're talking of course about Jerry Yang, Yahoo!'s co-founder.

Before the wired world was neatly organized and so readily accessible, we actually had to browse page after page of Boolean look-ups to find stuff. But Jerry Yang and David Filo changed all that. The year was 1994, and in a trailer at Stanford, these two guys began creating a guide that eventually became a directory of sites dubbed "Yet Another Hierarchical Officious Oracle," or Yahoo!. Yahoo! is now a brand known around the globe, and the world's premier digital media company, but only because of the vision and hard work of its two founders.
A few days ago it was announced that Jerry has decided to move on from Yahoo!, leaving it in the capable hands of our new CEO Scott Thompson, Jerry's old pal "Filo," and the 13,000 + Yahoo! employees worldwide.
Jerry, whatever trailer you choose to take your talents to next, we know you'll rock the world with your vision. This yodel's for you.

-- All of Us at Yahoo!

Reposted from Yahoo! Advertising Blog.